natalie clark | design + art direction

Change the Labels Website

Providence Health Care
mh.providencehealthcare.org

 

As Digital Art Director at Signals Design Group, I took on the project of redesigning and art directing the website of the Change the Labels mental health program at St. Paul’s Hospital and Providence Health Care. The client wished to highlight the “heroes” within their organization by telling their stories front and centre. We demonstrated this through custom photo shoots with the individuals, and featuring them on the homepage, with click-throughs to more fleshed out narratives of the hard work these heroes do everyday working with patients in Vancouver’s mental health system.