natalie clark | design + art direction

Change the Labels Website

Providence Health Care


As Digital Art Director at Signals Design Group, I took on the project of redesigning and art directing the website of the Change the Labels mental health program at St. Paul’s Hospital and Providence Health Care. The client¬†wished to highlight the “heroes”¬†within their organization by telling their stories front and centre. We demonstrated this through custom photo shoots with the individuals, and featuring them on the homepage, with click-throughs to more fleshed out narratives of the hard work these heroes do everyday working with patients in Vancouver’s mental health system.