natalie clark | design + art direction

FRAYME Branding & Web



As Digital Art Director at Signals Design Group, I took on the project of designing a logo and microsite for FRAYME, a global youth mental health and substance abuse awareness initiative. The brief required a modern logo that reflected the essence of the youth at the centre of the program. Based on the direction of the logo, I applied accompanying brand elements to the website, originally incorporating hints of light animation to bring it to life.