About the Project
As Creative Manager at Clearly I was responsible for planning, art directing, and styling seasonal campaign photoshoots for our eyewear collections. For the Spring ’15 Bend the Trend campaign, we looked to portray real life style stories through profiles of four Vancouver young professionals. With a photo shoot set in luxury stately home surroundings at Cecil Green Park House at UBC, we allowed our four style ambassadors to match their own wardrobe choices to eyewear that suited them best. The four style stories were highlighted in a microsite with videos for each person, and were featured across the Clearly family of websites, in social media, display ads and email.