About the Project
As Creative Manager at Clearly I was responsible for planning, art directing, and styling photoshoots for our eyewear collections. For the launch of the Derek Cardigan Eyewear Gold Collection, I cast the model, sourced the wardrobe, and styled the model in four outfits with seven new frame styles. We also produced a video and a landing page highlighting the newest collection of this hot selling vintage-inspired brand. The launch was highlighted on the websites, in email, in display ads, and in social media.